River Rock Casino Cookie Policy

This Cookie Policy describes how River Rock Casino Resort (“River Rock Casino”, “the company”) uses cookies and similar tracking technologies when users visit the website, use online services, or interact with digital platforms. This Cookie Policy forms part of the broader Privacy Policy and applies to all guests, visitors, and users accessing online resources of River Rock Casino.

River Rock Casino Resort is located at 8811 River Road, Richmond, British Columbia, V6X 3P8, Canada, and operates under Great Canadian Entertainment. The use of cookies and the related processing of data are carried out in accordance with applicable Canadian privacy laws, including the Personal Information Protection Act (PIPA) in British Columbia.

1. What Are Cookies

Cookies are small text files placed on a device (computer, smartphone, tablet, or other electronic device) when a website is visited. Each cookie is unique to the web browser and contains information such as a unique identifier, the site name, and certain numbers and characters. Cookies allow the website to recognize the device on subsequent visits and remember specific information about preferences or actions.

River Rock Casino uses cookies and similar technologies such as web beacons, pixels, and local storage objects to collect information automatically as users navigate the website or use online booking, reservation, and guest services platforms.

2. Categories of Cookies Used

The website deploys several categories of cookies, each serving a distinct purpose.

2.1. Strictly Necessary Cookies

Strictly necessary cookies are required for the basic operation of the website and online services. They enable core functionality such as secure login to guest accounts, session management, access to restricted areas (for example, hotel booking portals or event registration), and processing of transactions. Without these cookies, certain requested services cannot be provided. Under Canadian privacy law, strictly necessary cookies do not require user consent because they are required for the performance of the service requested by the user.

2.2. Performance and Analytics Cookies

Performance and analytics cookies collect information about how visitors use the website, such as which pages are visited most frequently, how long users remain on each page, error messages generated, and navigation paths. This data is aggregated and anonymized. It is used to understand website traffic patterns, identify technical issues, and improve the performance and usability of digital platforms, including optimization of content layout, server response times, and user interface design.

2.3. Functional Cookies

Functional cookies allow the website to remember choices made by the user, such as language preference, region, or accessibility settings, and to provide enhanced or personalized features. Functional cookies may store user-selected communication channels, remember items in a reservation cart, or recall previous visit history to facilitate repeat bookings. These cookies improve convenience but are not essential to the basic operation of the website.

2.4. Advertising and Targeting Cookies

Advertising and targeting cookies may be used to deliver promotional content that is relevant to user interests and to measure the effectiveness of marketing campaigns. These cookies track browsing activity across the River Rock Casino website and, in some cases, across other websites. They help determine which advertisements or offers are most relevant and limit the number of times the same advertisement is displayed. Third-party advertising networks and analytics providers may place these cookies on behalf of River Rock Casino. Such partners are required to handle data in accordance with the instructions provided to them and applicable privacy laws.

3. Third-Party Cookies

In addition to cookies set directly by River Rock Casino Resort, certain third-party service providers may set cookies when the website is visited. These providers may include:

• Web analytics platforms that measure site traffic and user behavior.
• Social media plugins that enable content sharing and integration with social networks.
• Advertising networks that deliver targeted advertisements and track campaign performance.
• Payment processors and booking engines that facilitate online transactions and reservations.

River Rock Casino does not control third-party cookies. Each third party’s use of cookies is governed by its own privacy and cookie policies. Users are encouraged to review those policies to understand how information is collected and used by third parties.

4. Data Collected Through Cookies

Cookies may collect and store the following types of information:

• Device identifiers (such as IP address, browser type, operating system, and device model).
• Browsing data (pages viewed, links clicked, time spent on pages, and referral source).
• Session data (login status, session ID, and timestamp of visits).
• Preference data (language, location, and accessibility settings).
• Interaction data (forms submitted, buttons clicked, and downloads initiated).

This information is used solely for the purposes described in this Cookie Policy and in the Privacy Policy of River Rock Casino. Cookies are not used to collect sensitive personal information such as financial account numbers, government-issued identification numbers, or health records.

5. How Long Cookies Remain Active

Cookies have varying lifespans depending on their type and purpose:

• Session cookies are temporary and are deleted automatically when the browser is closed. They are used primarily for navigation, security, and transaction processing during a single visit.
• Persistent cookies remain on the device for a set period (which may range from days to years) or until they are manually deleted. They are typically used for analytics, preferences, and advertising purposes.

The specific retention period for each cookie is determined by its function and is set either by River Rock Casino Resort or by the third-party provider that places the cookie.

6. Managing and Disabling Cookies

Users have the right to accept or reject cookies. Most web browsers accept cookies by default, but settings can be modified to decline cookies or to issue an alert when a cookie is being sent.

To manage cookies, users should access the settings or preferences menu of their browser. Detailed instructions for controlling cookies in common browsers are available at aboutcookies.org or through the browser’s help documentation.

Disabling or blocking certain cookies may limit the ability to use some features of the website. For example, if strictly necessary cookies are disabled, it may not be possible to log in to a guest account, complete online reservations, or access secure areas of the site. Disabling performance or functional cookies may result in a less personalized or less efficient user experience.

Users who wish to opt out of third-party advertising cookies may use industry opt-out tools or adjust their preferences through the privacy controls provided by the relevant third-party providers.

7. Updates to This Cookie Policy

This Cookie Policy may be updated periodically to reflect changes in practices, technologies, legal requirements, or operational needs. Any changes will be posted on this page with a revised effective date. Users are encouraged to review this policy periodically in order to remain informed about the use of cookies and the protection of information.

Continued use of the website and online services after changes to this Cookie Policy will constitute acceptance of the updated terms.

8. Contact Information

Questions, concerns, or requests regarding this Cookie Policy or the use of cookies may be directed to:

River Rock Casino Resort
8811 River Road
Richmond, British Columbia
V6X 3P8
Canada

Hotel Front Desk: 604-247-8900
Casino Guest Services: 604-273-1895

For privacy-related inquiries, users should refer to the Privacy Policy or contact the privacy team through the channels listed on the official website at greatcanadian.com/destinations/britishcolumbia/riverrock.

This Cookie Policy is effective as of the date of publication and applies to all users of River Rock Casino Resort digital platforms and online services.